Advanced Direct Mail Management takes Direct Mail segmentation to a truly professional level.  It can handle multiple segments being uploaded at the same time.  It splits segments by soft demographic data and also hard financial analysis – Recency/Frequency/Amount.  It can perform A/B splits on multiple segments in the same mailing.  Costing models allow for easy distribution of Printing/Postage/Creative costs among the various segments.  An unlimited number of segments can be handled in a single mailing.